Power Brands Distributing Company
One of the toughest challenges that a new beverage startup company faces is finding an appropriate distributor, according to the award-winning company Power Brands Consulting, LLC. The firm explained that major, nationwide distributors will rarely work with new, untested companies as minor issues from an inexperienced manufacturing team can cause significant delays for a major distributor. Furthermore, the firm added that it can be a very costly process for a company without intimate industry knowledge. The consultant points out concerns such as other products carried by the distributor, promotional expenses and permission to incentivizing internal sales teams as facts that should be known about a distributor before using his services.
Power Brands is a beverage consulting company, an industry leader that can aid startup beverage companies with the process of creating a new brand, going through all the key stages: development, manufacturing, marketing and sales. With over a decade of experience in the industry and an experienced manufacturing team, Power Brands has connections with distributors of all sizes, having set up distribution systems all over the world, including North and South America, Europe, Asia and Africa. With their industry connections, Power Brands manages to find a suitable distributor for any type of product (soft drinks, energy drinks, bottled water or any other kind), whether it’s a private label, white label or a branded beverage.
Power Brands Consulting also noted that each distributor is different and choosing one that will determine the right retail channels is essential. He explained that different products (diet drinks, carbonated soft drinks, energy drinks, energy shots, bottled water and other beverages) have different channels of trade, giving as an example energy shots and aluminum cans that will have different points of sale in a store.
Power Brands Consulting is led by a team of industry experts with a fine attention to detail that are aware of all the challenges involved in choosing a distributor. The firm emphasized that choosing an adequate beverage distributor can make the difference between the success and failure of a new beverage startup company. He added that Power Brands Consulting can guide any of their clients, regardless of their experience in the beverage industry, in choosing the most cost efficient distributor that will suit all their needs.